Head of Location Planning, Domino’s Pizza, Milton Keynes

Based at our Head Office in Milton Keynes
£65,000 + excellent benefits and bonus
large logo Dominos

Reports to Role: Property and Business Development Director

Role Purpose

Drive profitable growth for DPG and its franchisees through the identification of new store opportunities which will deliver a return for our franchisees and generate incremental EBITDA for DPG.

Provide insight (through a group portal) to Franchisees on the how effectively they are penetrating their territories to drive an improvement in sales of existing (not new) stores.

Key Accountabilities & Responsibilities

Business Development

  • Develop a network plan to exploit the growth potential in the UK and RO, taking into consideration long term business objectives plans and goals
  • Identify suitable territories for a new store
  • Accurately predict the sales potential of the new store and the level of cannibalisation of any existing store(s)
  • Implement, maintain, update and develop the Geolytics/Esri tool ensuring it remains fits fit for purpose.
  • Ensure external data sources drive an acceptable return on investment
  • Apply best in class analytical and statistical methodologies to develop Domino’s geo-demographic capabilities i.e. modelling, store clustering, sales forecasting


  • Fully exploit all internal data sources to create a full understanding of the local market dynamics e.g. CRM, GPS etc.
  • Where there are gaps in data which undermine sales forecast accurately, work out how to acquire this data in the most cost effective manner
  • Ensure geo-demographic capabilities & Insight are accessible to the wider business including Franchisees so that their decisions are informed by robust data
  • Provide post audit assessment and use key leanings to inform network development strategies

Legislation and Reporting

  • Ensure that Domino’s data held externally is secure and compliant with Data protection legislation
  • Provide effective leadership of the Location Planning Team including the Identification and development of talent
  • Produce regular reports and analysis, write systems queries to gather performance data, and perform data-mining and analysis using reporting tools to identify trends and improve forecast accuracies, as well as identify opportunities for cost savings

Developing Self and Others

  • Direct responsibility for the line management and personal development of the Store Analyst team
    • Ensure direct line reports and all team members have comprehensive personal development plans, linked to their individual objectives
    • Develop a strong sense of co-operation and teamwork with a focus on common business goals and KPIs
    • Establish effective succession planning within the Store Analyst Team
    • Carry out Personal Development Reviews with direct reports at least bi-annually
    • Carry out skills/competencies and personal development needs analysis and put in place a plan for addressing needs and gaps
  • Maintain a working knowledge of all of the businesses within the Domino’s Group
  • Ensure customer-centric focus and high levels of service (internal & external)
  • Operate in the role according to Domino’s Values and lead by example
  • Follow all relevant legal requirements
  • Actively participate in the Domino’s performance development review process
  • Continue to develop own talents and strengths and address any areas of self-development

Additional Duties

The list of duties is not intended to be exhaustive, but gives a general indication of the tasks involved. It is the nature of the Company that tasks and responsibilities are in many circumstances, unpredictable and varied. All employees are therefore, expected to work in a flexible way when the occasion arises and acknowledge that tasks not specifically covered in their job description are not excluded.

Person Specification

  • Proven track record in location planning and analysis in a retail or services environment
  • Experience of using complex geo-demographic systems/models and 3rd party demographic and retail data
  • Has successfully initiated and implementing change
  • Experience of managing a team of people to deliver results
  • Experience of driving profitability
  • Do they need to have an appreciation of planning regulations?


  • Ability to demonstrate sound commercial judgment and recommend, drive improvement
  • Highly analytical and capable to connect different sources of data to provide insight that leads to value creation
  • Ability to influence senior stakeholders and manage 3rd parties
  • Advanced knowledge of geo-demographic tools and data sources
  • The ability to create and maintain sales forecasting models and systems
  • The ability to develop portfolio strategies for new stores and re-locations both in the UK and ROI
  • Effective communication, both written and verbal
  • Which systems would they need to have knowledge of?

You can download the full job specification for ‘Head of Location Planning’ here

Please apply for the job online on the Domino’s website here.