The Society for Location Analysis

Geographical analysis in the retail industry

Speakers: Representatives from Boots Retail and
Simon Phippen of Decathlon

Date: 24th September 2003
Time: 6pm for 6.30pm start
Chair: TBC
Venue: Boots Retail, D94, Nottingham, NG90 1HQ
Map: Please download the following map: Boots Directions
Parking: Please park in Car Park A or F. The event will be held in D94. Car Park A is nearer to D94.
Hotels: Visit CitiLodge, Nottingham, £58. Located within Nottingham City Centre.
or Travelodge, Nottingham, £49.95. Located very close to Boots office, only 2 minutes away.

The speakers are as follows:

Boots Retail Customer and Marketing Insights team

"The importance of Customer Understanding in Retail"

Brief overview of C&MI
C&MI Information sources and what they provide
Examples of how this information has been used on projects

Boots Retail Location and Strategy Development team

"Location research in Retail"

Boots Overview
Location and Strategy Development Team
Diversity of location research
Pharmacy de-regulation
Case study - Nottingham Riverside Retail Park

Simon Phippen of Decathlon

"Starting from Scratch - the development of Decathlon UK's location analysis"

Inherited methodology from France (primitive and broad brush)
Obtaining postcode data
Analysis of observed data using Prizm 16/drive time matrix
Definition of market potential using Prizm 16
Mapping market penetration - the pen and common sense approach

Refreshments and nibbles will be provided.

To reserve your place please contact us on 01296 622555 (ask for Ruth) or email info@thesla.org