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The Society for Location Analysis
Targeting customers in a multi-channel retail environment
Date: Wednesday 20th April 2005
Time: 6pm for 6.30pm start
Speakers: - Steve Scholey, Site Research Manager
- Gavin Ford, Site Research Assistant
- Maria Sealey, Project Research Manager, Marketing
- Amie Burton, Home Delivery Customer Communications Manager
Chair: Jack Steenstra, Manager of Distribution Strategy, Abbey
Venue: B&Q plc, Link House, 2 Stoneycroft Rise, off Chestnut Avenue, Chandlers Ford, Eastleigh, Hants. SO53 3YU
Parking: There is ample parking at B&Q
Trains: If you are planning to catch the train, B&Q’s offices are a 10 minute drive from the station. Trains leave from London Waterloo. The following times may be suitable for your journey: Depart 16.35 - Arrive 17.49. Depart 17.05 - Arrive 18.17. Please let me know which train you are catching and a shuttle service from the station may be possible. Visit www.nationalrail.co.uk for more details.
Steve Scholey, Site Research Manager at B&Q, part of Europe’s largest DIY retailer, will introduce short presentations from colleagues on how B&Q identifies and targets customers for both their ‘bricks’ and ‘clicks’ retail formats.
After a mixed early career including gold prospecting, environmental surveying and devising clever formulae to help local government allocate school budgets, Steve joined B&Q's Supply Chain in 1996. He moved to Site Research in 1998 and has headed up the team for the last 3 years.
Please book early for what promises to be a very interesting evening. Please supply the names of all people attending as these will be required by B&Q Security before the event.
Find out more about this event:
To reserve your place please contact us on 01296 622555 (ask for Ruth) or email info@thesla.org
A: 1 Holly Court, Tring Road, Wendover, Bucks, HP22 6PE
T: 01296 622555
F: 01296 622118
E: info@thesla.org
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