The Society for Location Analysis
Geodemographics, GIS and Neighbourhood Targeting:
A Case Study in the Public Sector - 16th March 2006
Date: Thursday 16th March 2006, 6.00 for 6.30pm
Map: Download a Map (Pdf ~ 256 KB)
Venue: Hammersmith Town Hall, King Street, London , W6 9JU
Nearest Tube: Ravenscourt Park on the District Line
Speakers: Martin Robson, Research Officer, Planning Division,
London Borough of Hammersmith & Fulham
Martin will explain The London Borough of Hammersmith and Fulham's use of geodemographics to estimate residents' preferred means of accessing Council services. He will demonstrate how GIS has been used to map and analyse the distribution of residents' service use and to predict the ideal locations for council offices where residents can access their council services.
He will go on to show how geodemographics can be used in the Council's communications strategy.
Click here to download the presentations:
You can also download a report detailing how the London Borough of Hammersmith and Fulham conducted this Customer Segmentation analysis. The report includes all the detail of the presentation and recent updates as well as other sections to add context.
To reserve your place please contact us on 01296 622555 (ask for Ruth) or email info@thesla.org
Special thanks to BURISA, who featured an article on this event in their March issue.
To find out more about BURISA, The British Urban & Regional Information Systems Association, visit their website at: www.burisa.org
A: 1 Holly Court, Tring Road, Wendover, Bucks, HP22 6PE
T: 01296 622555
F: 01296 622118
E: info@thesla.org
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