The Society for Location Analysis

The space syntax of retail:
what can analysis of the microstructure of space
tell us about retail location and shopping behaviour?

Speakers: Alan Penn, Professor of Architectural and Urban Computing, The Barlett School of Graduate Studies,
University College London

Date: Thursday 10 May 2007, 6.00 for 6.30pm

Venue: Savills, 20 Grosvenor Hill, Berkeley Square, London, W1K 3HQ

Nearest Tube: Green Park, Bond Street or Oxford Circus

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The space syntax of retail: what can analysis of the microstructure of space tell us about
retail location and shopping behaviour?

Professor Alan Penn will describe methods of analysis of urban street patterns and shop interior layout.
The methods of space syntax analysis represent and quantify the patterns of built space at the scale
at which people move through and experience it. Using this type of analysis allows the design of retail
space to be controlled in studies of other aspects of behaviour. Shopper flows, interaction and buying
patterns are found to depend in part upon spatial design. Agent based simulations using agents with
vision of their environment allow simulation of these types of behaviour. Taken together these allow
an understanding to be gained of the effects of spatial design on shopping, and this in turn can be used
to help designers and retailers evaluate design options for new stores and refurbishment projects.

To reserve your place please contact Jayne Hill on 01753 848233 or email thesla@mapinfo.com

A: 1 Holly Court, Tring Road, Wendover, Bucks, HP22 6PE
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E: thesla@mapinfo.com