The Future of Mapping

Programme

Mapping the journey: the retail experience of geographic information
Dr Jonathan Reynolds, Academic Director, Oxford Institute of Retail Management, Said Business School

This introductory session sets the scene for the day with a re-evaluation of why retailers and other branch-based businesses need mapping information. The session looks back at some of the landmarks of mapping and GI innovation from the retail perspective. It considers the long term contributions made by these innovations to the productivity and performance of retail firms, as well as some of the problems they have created. With this context in mind, it then looks forward to the promise of mapping futures, with practical examples drawn from four distinct perspectives: ranging from the technical and social, to the political and commercial. It concludes with a broad agenda of the kinds of challenges that retail location specialists will have to address.

Crowd Sourcing and Neogeography: Mapping and Analysis in a Web 2.0 World
Dr Andrew Hudson-Smith, Senior Research Fellow and Research Manager, The Centre for Advanced Spatial Analysis, University College London

The Centre for Advanced Spatial Analysis has recently been at the forefront of crowd sourcing for the Radio 4 Credit Crunch Map and BBC Look East's Anti Social Behavior Analysis. Through the department’s site 'MapTube' we take a look at the emerging phenomenon of crowd sourcing for the rapid collection and analysis of data. Systems such as MapTube, Google Maps and MyMaps to name but three are changing the face of data collection and data integration. This talk provides a guide to the latest techniques and examines the impact of neogeography.

2011 census geography and beyond: what can we expect?
Professor David Martin, School of Geography, University of Southampton

This presentation will outline current thinking on the geographical base for the 2011 census, particularly dealing with the tension between continuity and change in the small area boundaries. The presentation will also give a brief overview of the more general status of preparation for 2011 and consider the implications of the Treasury sub-Committee's recent "Counting the Population" report.

Web 2.0 and Hype
Mark Bishop, Product Manager, Pitney Bowes MapInfo

Technology moves at an incredible pace and it is often difficult to keep up with emerging technology trends and often harder to identify their true business value. This presentation will provide an introduction on the emerging trend in technology commonly referred to as Web 2.0. It aims to stimulate thought and debate on how some of the new technologies of the web 2.0 paradigm can be applied to Geo-Spatial applications.

Spatial econometrics: mapping, geodemographics and multilevel analysis
Rich Harris, Centre for Market and Public Organisation (CMPO), University of Bristol

From the time of Charles Booth's turn of the 20th century studies of deprivation in central London, geodemographic based methods of mapping have helped provide important insights into the relationships between people and the places in which they live. A critique of geodemographics, however, is that as a standalone method it is more descriptive than it is analytical in a statistical sense. The presentation tackles this critique head-on, looking at some of the recent thinking in spatial econometrics and presenting some of the tools and methods available to gain added value from geodemographic analysis.

MOSES – Modelling and E-Social Science - SimCity for Real
Prof. Martin Clarke, University of Leeds and M.D., Emaginating Ltd

This presentation will provide details of an ongoing ESRC research project - Modelling and Simulation in E-Social Science (.MOSES) based at the University of Leeds. The objective is to recreate the micro+level population of individuals and households at the small area (output area) level for the UK with a rich variety of attributes.. This population, based on 2001, is then aged over the next 25 years so we can simulate the evolution of the population over this period. The processes modelled include births, deaths, marriage, divorce, migration and so on. For retailers this allows a detailed picture of how their customers and catchments will change over this period and help plan for this change.

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