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Freelance retail and spatial analytics consultant

Freelance retail and spatial analytics consultant able to help organisations make more robust site location decisions based on Business Intelligence and spatial analytics.

An expert in retail network expansion, optimisation and consolidation with a can-do-attitude and proven track record of influencing Board level decisions.

Strong technical, research and analytical skills having worked as client-side spatial analyst with Slaughter & May and leading management consultancies.


Freelance consultant – gis2xl Ltd, Stamford, Lincolnshire

Director of own limited company offering flexible spatial analytics consultancy and resource

Services offered include:

  • Site Location Analysis
  • Retail network optimisation
  • Store segmentation
  • Spatial analytics
  • Desk and field research
  • Outsourced cost-effective flexible analytics support

Geographical Retail Market Specialist / Site Location Analyst – Thomas Cook
November 2001 to August 2013, Peterborough, Cambridgeshire

Various roles over the period, including Geographical Market Specialist, Site Location Analysis Manager and Sales Development Manager. Key areas of responsibility included:

  • Retail specialist and spatial analyst working with legal counsel and econometric advisors on 3 mergers for OFT and Competition Commission enabling £50m synergy savings
  • Implemented GIS to support M&A, integration and retail network optimisation
  • Managed development of Travel Demand Estimates and Market Size Models
  • Delivered sales and revenue forecasting for 20 new store evaluations adding £1.25m profit
  • Responsible for store closure models resulting in the closure of 450 marginal / loss-making stores enabling synergy savings of £30m
  • Produced annual Sales Territory restructure scenarios and influenced Board decisions resulting in saving of £1m payroll
  • Recommended store fit “look and feel” and branding based on profile, reducing cost of fit in down-market areas by 15% and increasing customer retention by 10% in higher value markets with a more locally market relevant offer

Skills / Areas of Expertise

  • Local market and competitive analysis
  • Financial modelling
  • Geographic Information Systems
  • Customer insight
  • Advanced IT skills – Excel, Access, PowerPoint
  • Creative sourcing and merging disparate datasets
  • GIS – MapInfo Professional ; previous experience of MicroVision, MicroMarketer, MapPoint
  • IBM SPSS Advanced Statistical Analysis and Building Predictive Models
  • Cognos PowerPlay for Windows and CognosWeb
  • Alterian Marketing Studio
  • MS Access and Excel Advanced and Excel VBA


Education

University of Leicester – B.A. (Hons) 2.1, Social Sciences – Economics

Interests: Languages, Independent Travel, fine food, meditation, walking in the country, vegetable gardening, watching football


If you would like to get in contact with this member to discuss employment please email info@thesla.org