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Social Media Applications, London, 25th March 2014

Venue: CBRE Henrietta House, Henrietta Place, London, W1G 0NB
Nearest tube: Bond Street
Time: 6pm for 6.30pm start


To reserve your place to attend this free event please email info@thesla.org

Speakers include:

  • Guy Lansley and Muhammad Adnan , Department of Geography at UCL
  • Andy Bell, Data Products Manager, Pitney Bowes Software Software (MapInfo)
  • Nick Henthorn, Smart Steps, Telefonica Digital

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Agenda

  • 6.30: Peter Sleight, Chairman, The SLA – Introduction, news and announcements
  • 6.40: Muhammad Adnan and Guy Lansley, UCL – Using Social Media for GeodemographicApplications
  • 7.10: Andy Bell, Pitney Bowes Software – Opportunities for retailers from the rise of Social/Local/Mobile
  • 7.40: Nick Henthorn, – Mis-steps and Smart Steps – The challenges of using mobile data for location insights
  • 8.10: Q&A
  • 8.20: Networking
  • 9.00: Close

Speaker Synopsis

Opportunities for retailers from the rise of Social/Local/Mobile (SoLoMo)

Andy Bell, PBS Software (MapInfo)

  1. Introduction to SoLoMo
  2. New data for new analysis
  3. How can businesses exploit SoLoMo
  4. Case studies

Microblogging services

Guy Lansley and Dr. Muhammad Adnan, Research Associate, Department of Geography at UCL

Microblogging services such as Twitter have become an important part of life for millions of users in many countries around the world. These services are used not only for communicating with friends, family, and colleagues, but also for real-time news feeds and content sharing venues. We are investigating the ways in which a geo-temporal demographic classification can be created by using the inferred attributes of the social media users and their activity patterns. This is a step towards moving beyond the night-time residential geographies of conventional geodemographic classifications, and analysing the activity patterns of social media users during different times of the day and week in the quest of creating a geo-temporal geodemographic classification of social media users.

Mis-steps and Smart Steps – The challenges of using mobile data for location insights

Nick Henthorn, Business Development Director, Smart Steps, Telefonica Digital
A summary of the developments in Smart Steps, the part of Telefonica that is building a business generating insights for organisations using the data that O2 gets on people’s mobile phones. This will look at the challenges we’ve faced along the way, and plenty of interesting maps!

Speaker biographies

Andy Bell, PBS Software (MapInfo)
Andy Bell, Pitney Bowes SoftwareAndy Bell is Global Product Manager for Data at Pitney Bowes Software. Andy has accumulated a wealth of experience in geographic and demographic data as well as analytics, leading teams involved in retail location analysis, product development, statistical modeling and GIS.

He has previously worked for GMAP, GlaxoSmithKline and CallCredit where he instigated the development of the International suite of CAMEO geodemographic classifications which now covers 37 countries.

Andy is currently interested in the development and implementation of data products associated with social media, location and mobile technology.

Nick Henthorn, Business Development Director, Smart Steps, Telefonica Digital
Nick is Business Development Drector looking after the retail sector.

He has a Degree in geography and his first job was working in GIS (what feels like many years ago). Since then he has worked in sales and sales management within insight and data services including credit referencing, database hosting, crm and digital marketing. He joined Telefonica in January this year.


To reserve your place to attend this free event please email info@thesla.org